StoryDriveStoryDrive is an all-media platform in Asia dedicated to exploring new forms of collaboration and business models across media boundaries. In 2012 and 2013, Frankfurt Book Fair and German Book Information Center (Beijing) have successfully organized StoryDrive China at Beijing CIFTIS Fair. In 2014 the conference has been expanded and renamed to StoryDrive, in order to encourage more transmedia exchange and trade inside Asia. Starting 2016, StoryDrive at CIFTIS will be the main location for StoryDrive worldwide.
Leading minds from all over the world, especially from major Asian markets will illuminate the future of media and entertainment. They will share their knowledge and provide the tools you need to make the most of your business and to discover successful crossmedia and transmedia approaches.
Date & Venue
- Conference Date: 31 May – 1. June 2017
- Conference Venue: Auditorium, 3rd Floor, China National Convention Centre (Beijing)
The conference languages are English and Chinese, with simultaneous interpretation.
StoryDrive is a part of China International Fair for Trade in Services (CIFTIS). CIFTIS is an international comprehensive service trading platform, hosted by Ministry of Commerce of the People's Republic of China and organized by the People's Government of Beijing Municipality.
Industry boundaries are getting more and more indistinct. A story is no longer bound to a single format – it can be told through a variety of media and across various channels and formats.
To harness this potential, the Frankfurt Book Fair created the all-media platform Frankfurt StoryDrive in 2010. Frankfurt StoryDrive reflects the changes, developments and trends that are currently evolving in the content industries.
It is the first organised business platform that brings together the worlds of media and entertainment. StoryDrive takes place every October during the Frankfurt Book Fair, the biggest media fair in the world.
Your books have received the titles “World’s Most Beautiful Book” and “The Beauty of Books in China” several times. What sort of books can be described as being “Most Beautiful”?
A perfect combination of form and content. Of course, the beauty of a book is primarily determined by the beauty of its content.
When did you become interested in bugs? And how did it snowball subsequently?
I became interested in 2007. I find being with bugs untiring and amusing.
Dear Stefen, what have you been busy with lately?
I have been pretty busy. I just came back from a documentary shoot from the Everest Base Camp on the Nepal side. We spent 3 weeks in the Himalayas and 8 nights at 5400m out in the cold and the snow, and I shot a documentary for a Singapore programme. It was really fun and extreme. I have also been involved in various editorial and commercial projects this year, and I haven't really stopped traveling for the past 5 years. Just this year, my projects have gone from the open sea to the high Himalayas, from social projects to advertising campaigns.
Books or films, which are more important for promoting soft power internationally?
I’m frankly quite fatigued about the notion of soft power, despite the fact that I’m working on two books related to soft power. Emotional resonance is probably a more interesting term, though equally elusive. In this regard, books and audiovisual products, if done well, are equally compelling in their capacity to appeal to emotions. Isn't this what storydrive is about?