The Best of Storydrive China 2012

StoryDrive China

StoryDrive China is the first all-media platform in Asia dedicated to exploring new forms of collaboration and business models across media boundaries. 

Leading minds from all over the world will illuminate the future of media and entertainment. They will share their knowledge and provide the tools you need to make the most of your business and to discover successful crossmedia and transmedia approaches.

StoryDrive China is a part of China International Fair for Trade in Services (CIFTIS). CIFTIS is an international comprehensive service trading platform, hosted by Ministry of Commerce of the People's Republic of China and organized by the People's Government of Beijing Municipality.

Date & Venue

Conference Date:  29. – 30. May 2012
Conference Venue: Auditorium, 3rd Floor, China National Convention Centre (Beijing)
Exhibition Date:  28. May – 1. June 2012
Exhibition Location:  Park View Foyer, 3rd Floor, China National Convention Centre (Beijing) 

The conference languages are English and Chinese, with simultaneous interpretation.             


"I want sentences that scintillate!"

An interview with StoryDrive film director Sternberg
By Holger Volland on July 16, 2012

"Angry Birds couldn't go on without a Story"

- Is Transmedia Storytelling the narrative form of the future?
By Christoph Holowaty on June 25, 2012

An Agent's View on his Business Environment

Interview with Rob Kraitt, Agent, Casarotto Ramsay & Associates, UK
By Maja Lennemann on June 21, 2012

"Angry Birds are part of current pop culture."

By Maja Linnemann on June 1, 2012

How a simple story grows with multimedia

By Fan Zhen on June 1, 2012

Amazon China: Change, Flexibility and Survival

By Maja Linnemann on May 31, 2012

Transmedia and Intellectual property

Interview with James Kay, partner in Sheridans Solicitors's (UK) film and TV department
By Maja Linnemann on May 29, 2012

Browser games are tapping into the Chinese market

Interview with Nils-Holger Henning, Bigpoint
By Nina Klein on April 4, 2012